Zeddie Loky Launches New Shirt Brand For The ‘Affluent African Man’

Exactly one year after launching Narok NYC in Kenya, Zeddy and his team are in the news yet again for adding another brand that speaks to the man who appreciates quality.

The designer who has worked with fashion moguls and top brands, as well as athletes and celebrities in the United States, started a denim Jua Kali business around 2008 that saw him showcasing at the 2011 New York Fashion Week. Last year, Zeddy told the Standard Newspaper that the opportunity came along after a New York based buyer chose him to custom make a piece for her after visiting his stall at the Blankets and Wine.

After interning with Alexander Nash and later being an insider in one of the most lucrative fashion cities in the world, while working at 3X1, Loky decided he had grown enough to start his own brand. Narok NYC was then launched at a successful showcase held at the Simba Corp Aspire Centre. They focus on making bespoke pieces only and the brand speaks to that man who appreciates quality.

The latest brand named Tayler Gray will carry shirts designed for the “affluent African man”. Launching this shirt brand is a smart and strategic move that will play a big role in cementing Loky as a fashion creative to watch not only in Africa but worldwide. Zeddy tells GQ South Africa that he worked with a UK based consultant whose previous clients include Burberry to make sure their aesthetic was current and trendy even from a global point of view.

We have a feeling that there will be more neat stuff coming from Zeddie Loky and we can’t wait!


Featured Image: Thomson Photography 

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