Woodrow Launches PR Academy In Kenya For Communication Professionals

Communications Consultancy Woodrow has launched the Woodrow PR Academy in Kenya. This groundbreaking initiative aims to address the skills gap within the PR industry on the continent. It also focuses on uplifting and empowering the next generation of communications leaders.

The Woodrow PR Academy will offer a series of expert-led workshops, providing comprehensive training to both aspiring young professionals and senior leaders in the field. Covering a wide range of topics including media relations, strategic thinking, management, leadership, and more, these workshops will be crucial in equipping participants with the necessary skills to excel in today’s dynamic PR landscape.

As the first comprehensive, free-to-all communications training program established by an international agency in Africa, the Woodrow PR Academy is set to make a significant impact. The workshops will be led by renowned experts from prestigious institutions. These include the Economist, Reuters, CNN, CNBC, and more, ensuring participants receive top-tier instruction and guidance.

Woodrow PR 2024 Speakers

David Karega, Head of East and Southern Africa at Woodrow, emphasized the importance of such initiatives in meeting the growing demand for skilled PR professionals across the continent. “Our aim is to offer programs that address the real-world challenges faced by PR practitioners, ensuring that participants are well-prepared to navigate the industry landscape effectively,” he said.

Among the esteemed speakers already confirmed for 2024 are industry luminaries who include:

  • Winnie Dunbar, former producer of the Oprah Winfrey Show; Jonathan Rosenthal, Africa Editor at The Economist
  • Jackson Biko, renowned author and storytelling expert
  • Aby Agina, Financial Markets Broadcast Journalist at CNBC Africa
  • Karin Strohecker, Lead Correspondent at Thomson Reuters
  • Ivy Kimani, Head of Communications at M-Gas
  • Jim Donaldson, Woodrow’s non-executive Chair and former CEO of FleishmanHillard

The Woodrow PR Academy represents a vital bridge between academic knowledge and practical skills, ensuring that participants gain insights and expertise aligned with international best practices. “Our commitment to nurturing the next generation of talent extends beyond our own organization,” said Charlie Tarr, Founder and CEO of Woodrow. “The academy reflects our dedication to the growth and prosperity of young professionals across the region.”

The first cohort of the Woodrow PR Academy is scheduled to commence in April 2024. Interested individuals are encouraged to register and obtain further information on the academy’s website. Interested applicants can register here.

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