Why Wandi Gichuru Decided To Launch Vivo In The USA

VIVO Woman, a fashion group founded by Wandia Gichuru launched in Atlanta, USA on 23rd May 2024.

Why Wandi Gichuru decided to launch a store in the USA

Wandia revealed the idea to launch in Atlanta came from meeting the Essence franchise owner who invited her to the Essence Festival in 2023.

“When we went to Essence and we had a booth within the fashion section of the marketplace, and we saw the way people responded to our product, especially African American women … and they loved, loved, loved the product

And so we were like maybe there is a need in the US for our kind of product and we should explore that.”

VIVO Woman Launch in Atlanta, USA.

The Launch which happened on Wednesday saw President William Ruto and first lady Rachel Ruto officially mark the Kenyan-made fashion brand kick-start their journey in the USA.

Talking about the launch, Wandia thanked everyone who showed up.

“It’s hard to find the right words to express our overwhelming gratitude for this moment.” She wrote adding …

“The love and support we have received as we opened the @vivo_woman @vivowoman_usa store in Atlanta together with @ytherabeautyke @shopsoko @ikwetta @anjiru.anjiru_ @shopthisisessential @safari_by_vivo @zoya_by_vivo has made all our hard work and sleepless nights absolutely worth it.”