What Kenyans Searched For The Most On Google In 2018

The annual findings report on how we search online has just been released by Google titled, ‘Year In Search 2018’. The report explores what drives Kenyans online throughout the year and curated in order.

 The “trending” queries are the searches that had a high spike in traffic over a sustained period in 2018 as compared to 2017.

In 2018, trending searches were commanded by personalities and event. Being a world cup year, football took the top spot as it appeals to a wider audience and the cup happens once in 4 years hence it dominance.

News around Sharon Otieno, the Rongo university student who was murdered in unclear circumstances was the most searched item on local personalities this year.

Other searches included Miguna Miguna during his JKIA deportation incident that was viral. Kenya Certificate of Primary Education (KCPE) 2018 results from the over 1 million pupils who sat for the exam was also a top search.

“Just as Search can help you explore and discover the world of information, there are many ways to explore the year through the lens of Google Search — from overall local stories to global to hundreds of top 10 lists of trending topics across pop culture, sports, music, politics, news, and more ” said Dorothy Ooko, Africa’s Head of Communications & Public Affairs at Google.

In the trending ‘How to’ searches, How to file nil returns topped the list, a marked difference from the usual “how to file returns”. Below is the overview of the top trending 10 searches by Kenyans in 2018.

Top Trending Searches- Kenya

  1. World Cup 2018
  2. Sharon Otieno
  3. Miguna Miguna
  4. KCPE 2018 results
  5. Alexis Sanchez
  6. Samantha
  7. Avicii
  8. Jackie Maribe
  9. Black Panther
  10. Rose Muhando

Top Trending Events 2018

  1. World Cup 2018
  2. Raila swearing-in
  3. Lunar Eclipse
  4. Lecturers’ strike
  5. Royal Wedding
  6. KDF recruitment 2018
  7. Winter Olympics
  8. Migori by-election
  9. Zimbabwe elections
  10. Ali Kiba wedding

Top Trending Local Personalities

  1. Sharon Otieno
  2. Miguna Miguna
  3. Jackie Maribe
  4. Babu Owino
  5. Kanze Dena
  6. Okoth Obado
  7. Kenneth Matiba
  8. Kirinyaga Deputy Governor
  9. Monica Kimani
  10. Joseph Kamaru

Top Trending “How To?”

  1. How to file nil returns?
  2. How to check KCPE results?
  3. How to write an application letter?
  4. How to make money online?
  5. How to file KRA returns?
  6. How to get pregnant?
  7. How to make pancakes?
  8. How to write a report?
  9. How to lose weight faster?
  10. How to start a business?



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