Veteran radio presenter Edward Kwach reflects on his journey in the media industry in a letter to his younger self.
The former Kiss FM presenter shares some of the nuggets he’s picked up along the way including things he wished he could have done differently.
In the letter, read on air, the radio host pens down how alcohol and unruly behavior had a downward spiral on his media career.
“There are things that will happen to you during your stint at Radio Africa that will change everything in your career. Because you will be doing daft things. Daft things involving alcohol and hubris. Don’t. You will lose your job and you will regret it until you land another job at East Africa Radio in Tanzania.” he wrote.
He also goes in on the impact of fame, entitlement as the most sort after voice, and how he wished he had trusted his instincts more for the long haul.
“The words celebrity and fame will continue to hound you. It will be very difficult to comprehend fame and celebrity. There will be a point where you will be the number one, you will have the number one show on radio and on TV. You will be the number one EMCEE and the most sort after voice Some days you will embrace it and on others, you will shun it. Fame will bring stubbornness, entitlement. It will see you languish in many police cells because of your history with the police, you will imagine they are picking on you. But you will also get a lot of commercial work”
The reflective letter was in response to a young listener who wanted advice on what they needed to do in order to realize their dream of joining radio in the future.
Kwach, who is currently a host at Urban Radio Kisumu wrote the letter with the aim of inspiring and enlightening the younger generation to make better choices.
Listen to the full letter below: