Tourism Board To Use Bollywood Movies To Market Kenya

Indian film-makers have now used Kenya several times as a shooting location and as the trend continues to surge, Kenya Tourism Board (KTB) wants to make sure the country benefits.

According to KTB Director of Marketing Jacinta Nzioka, Kenya will collaborate with Bollywood to increase tourists from India which now stands at only 125,000 tourists per year.

“We have identified this growing interest and this has reinforced our strategy to increase the volumes of visitors from India. With filming, we are certain of Kenya being a household name for the Bollywood movie makers in India,” said Nzioka.

Speaking at the beginning of Outbound Travel Mart (OTM) exhibitions in Mumbai, India, Nzioki revealed that Kenya has one of the best shooting locations and climate in world. They are looking to convince Indians that they can turn the country into a key shooting place because of such advantages.

“We have some of the best filming locations in the world and the weather that can be easily predicted adds to our potential as a filming destination and that is why India is our market to go to,” says Nzioka.

Kenyan is among over 1,000 other exhibitors from about 50 countries across the globe exhibiting at the three-day long event held at Bombay exhibition center hoping to nail a deal with the Bollywood producers.

India Film industry promises at least 45% increase in visits from India when a Bollywood superstar shoots a movie in a destination. Kenya plans to use cricket, adventure, safari experiences and other attractive offers in the new campaign with Bollywood to spice the campaign up.

Also, KTB has planned a shoot with top Bollywood magazine Filmfare at the end of this month that will showcase Kenya both as a filming and tourist destination.

Movies play a huge role in exhibiting a country.

At least 80 international movies have been shot in the country so far and KTB hopes partnering with Bollywood will up the number of tourists this financial year.

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