Creative Entrepreneurs Share What Keeps Them Going at Hennessy’s “Never Stop Never Settle” Launch

Creatives Share What Keeps Them Going at Hennessy’s “Never Stop Never Settle” Launch #AllINeed

African creatives are setting the pace in their respective areas; proving that one’s talent and passion can be enough to earn a living at the same time impact the world.

In Kenya, stories of personalities such as Mutua Matheka, Tim Rimbui, Patricia Kihoro, Diana Opoti, Joy Mboya, just to mention a few – are a testament that choosing a not so traditional career doesn’t mean you will never make it in life.

Earlier this month, when Hennessy put together a creatives panel discussion, a common narrative of how most people whose jobs did not exist some years back found it hard to explain to their parents what they do, came up. Sounds familiar?

The Campaign

Never Stop. Never Settle is dedicated to African creators. It focusses on individuals who are driving change, by transforming their creative passions into thriving business ventures, and in so doing, boldly challenge us to see the world through fresh eyes – a world where the old rules no longer apply.” Alexandre Helaine (Hennessy)


Hennessy very special selected eight real-life creative entrepreneurs from Kenya, South Africa, Nigeria and Ivory Coast will share each of their stories to discover how inner drive, confidence, passion, and talent can create chain reactions, and unite millions.

The creatives in the campaign span from digital music start-ups, photography, choreography and film production – and they represent a generation of innovation and leadership.

Mutua Matheka

Mutua Matheka or Truthslinger as his known on social media’s is the creative entrepreneur selected from Kenya. The photographer has worked with organizations such as UN Habitat and BBC to showcase Nairobi and Kenya’s beautiful scenery. Other life-changing projects he has been a part of include “Unscrambling Africa” and other assignments from Safaricom and Huawei.

I am humbled to be part of this new revolution that focuses on other forms of art besides music. Through the Never Stop. Never settle campaign, Hennessy is inspiring and encouraging many young creative entrepreneurs to scale greater.


Mutua Matheka was joined by Tim Rimbui, Diana Opoti, Joy Mboya who is the executive director of The GoDown Art Centre and Sammy Lusiola of Reelforge Media. The discussion was moderated by Amina Abdi and touched on technology, intellectual property, networking and personal branding.

“The easiest way to position yourself is to be consistent in what you are doing. When I started my career I just wanted my work to be seen by as many people as possible and my newer work to keep surpassing my older work.” Mutua Matheka


“Creatives should look in to using data to broaden their reach. Data is still part and parcel of what they do.” Sammy Lusiola

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