The Macallan Triple Cask Series Launches in Kenya

08 August of 2019 by

In 2012, The Macallan introduced a series called 1824 as its core range without age statements. The series had four varieties labelled Gold, Amber, Sienna and Ruby. Years later, the 1824 series has been discontinued and replaced with the triple cask series. The makers of the whisky officially launched in Kenya this August with a visit from the Regional Marketing Manager Africa at Edrington Sanele Gwala and Dada Maseko, The Macallan Brand Ambasador – Sub-Sahara Africa in two separate media and consumer events at The Collective and Capital Club as well as industry trainings.

The Macallan is a Luxury Single Malt Scotch Whisky, ranked the number 1, Malt Whisky in value globally. The Macallan has been distributed and is available in most premium outlets in Kenya since 2012.

The new aged Triple Cask Matured Macallan series range comprises of the 12-year-old, 15-year-old and 18-year-old Whisky. At the launch whisky lovers got a tasting experience from Dada Maseko who explained what goes into the creation of this “trinity of spirits”. According to Maseko each whisky is perfect for different reasons and different occasions and one should not read that much from the number on the bottle.

“The Macallan enjoys a respectable following among single malt consumers in Kenya. Our vision as we launch the new aged series is to grow this loyal following to make The Macallan the ultimate luxury spirit in Kenya, “said Gwala.

According to the International Wines and Spirits Record (IWSR), Kenya’s whisky consumption is growing steadily each year.

With a number of distributors at hand locally handling spirits Jeyfine Wines Co. limited were also announced as the official distributors of The Macallan Whisky, with exclusive import and distribution rights to Edrington’s single malt whiskies in Kenya. You can also order from the mobile commerce platform Mo-Bar, a direct-to-consumer mobile platform available for download on both Android and Apple smart phones.

The Macallan Triple Cask series was a hit at the launch and learning more about the unique processes of creation only makes you appreciate it even more. Curious to know more, check out https://www.themacallan.com/en/whisky/single-malts/triple-cask-matured .

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