The JW Show is back with a bang! The annual fashion event that seeks to support, mentor and promote emerging Kenyan fashion designers has massive plans in store for this year’s show.
Providing a platform where established Kenyan fashion designers can pass on skills and expertise to the next generation of fashion gurus, is key to JW’s vision of promoting ‘Made In Kenya by Kenyans’.
The show unveiled its 2019 objectives at a media launch held at the Melili Hotel in South B, last Friday.
And this time around, they’ve collaborated with Kenyan Film Classification Board among other key stakeholders to work together to promote not only Kenyan talent but Kenyan culture and national values through fashion.
There’s no doubt the Kenyan fashion space has grown tremendously over the last couple of years, more and more opportunities for creatives within that space has popped up: from makeup artistry to styling, photography, fashion show production and so on.
And it only gets better.
JW show is looking to showcase the best that Kenya has to offer at county levels: they are set on a nationwide tour to identify, train and mentor upcoming fashion designers and models through various workshops that will be staged in Nairobi.
Aside from providing a platform where emerging designers can learn and network, JW is also passionate about fostering economic growth and reducing the unemployment rate. Consequetly, the training workshops are designed to nurture an entrepreneurial spirit within the creatives. Speaking during the press conference, Jeffrey, the founder of JW urged the fashion stakeholders to team up and make Kenyan fashion strong: “there’s no need for competition, we should work together to make Kenyan brand great”.
The team that will spearhead this movement include Jeffrey Wilson, founder of the Show, KFCB, which was represented by Nelly Muluka during the media launch, Liz Kariuki, an established fashion designer with over 10 years experience in the fashion industry, Ken Pope, an expert in textile and fabric and seasoned Kenyan models Idah Odeka, and Nivea Debrah who will be responsible for scouting and training the models.
The Gala Night is set to go down in November. Keep it KenyanVibe for updates on scouting dates within the different counties.