The number of beauty products accessible in the Kenyan market continues to grow, with local and international brands having a remarkable presence in the country.
The latest brand to come to Kenya is the British-owned brand “The Body Shop” which is a globally recognized brand known for its amazing range of products.
Founded in 1976, The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, haircare and make-up produced ethically and sustainably.
Last Friday, the first Body Shop was opened at the Village Market Store, and just minutes after buyers were streaming in and shopping in huge numbers.
“Kenya is a fast developing economy which is well positioned to attract global brands aiming to strategically have a share of this market. The Kenyan consumer deeply cares about how ethically and socially conscious a business is across its entire value chain and also value for their money. The Body Shop is bringing the consumer over 800 products that meet their need for high-quality, naturally-inspired skincare, hair care, and make-up, produced ethically and sustainably”.
Sarah Jackson, The Body Shop EMEA & LatAm Franchise Business Director said about the launch
In 2020, The Body Shop started sourcing tea tree oil from the foothills of Mount Kenya and the east coast region working with the Kutoka Ardhini (‘from the ground’ in Swahili) group which supplies the key ingredient from a network of over 1,000 farmers. This is implemented through The Body Shop’s Community Fair Trade programme.
Besides supporting farmers in the community, The Body Shop has announced that this year, as part of its Christmas community support, it is running an activism campaign dubbed ‘Be Seen. Be Heard’, to amplify young voices in the halls of power. Each purchase over the Christmas period will help The Body Shop donate a minimum of £500,000 to organizations across the globe that support young people who are contributing to their communities to make the world a fairer, more wonderful place.
The brand also announced plans to launch an online store early next year.