Veteran music producer Tedd Josiah is leaving the music business to focus on growing his luxury bag line Jokajok.
Tedd, who is now 48 years and has been in the music business for almost three decades, shared on social media that focusing on his line was partly motivated by his late wife Reginah Muthoni who was into fashion.
“Comes a time you just feel your purpose change and your direction shift. I had to give up a very good gig for this because my soul just spoke loudly and I couldn’t let the thought go,” the 48-year-old wrote.
“If you know you’ve got a thing that you’ve wanted to do please don’t wait cause like I said Mama wanted to do this… she’s in heaven now and not able to do it. Don’t put things off too long, live in the present moment and do it!”
Tedd started his career as a musician back in the early 1990s before switching to production later on after joining
Sync Sound Studios. He’s also the man behind Kisima Awards.
Leaving music to focus on making bags is a tough thing for him, but he said a lot of lives depend on it.
“NO THIS IS NOT A SIDE HUSTLE – am making bags to feed my baby & create jobs for able Kenyans.” he said.
“To those who’ve bought from @jokajokleather THANK YOU more than words thank you. You’ve put fed more than 10 families and helped keep a dream alive! Let’s make this into Kenya’s premier Luxury Designer brand known around the world. I know with your love your prayers and your physical support we can do it.”