If there was ever a perfect time to release an athleisure line, it’s now.
Tatiana Karanja also known as Mama Olive K on Instagram has just released has in collaboration with Vivo Woman. The brand called Zoya Athleisure will be a great addition to the growing number of other local athleisure brands.
The Kenyan influencer, photographer and mother of two was excited to share her latest project on her IG where she shared how much fun it was working on this project.
“I’ve been working on this with @zoya_athleisure of @vivo_woman and it’s been so much fun! My pieces are designed for that everyday woman & girl who wants to look cute & badass while feeling good, comfortable & supported in what they wear! This line is for all you beautiful ladies out there 💗I hope you enjoy them as much as I do, and I will keep everyone updated as to when they hit stores!!!!!!!”
Tatiana posts her fitness journey regularly on her feed. She studied photography and art at the Gerrit Rietveld Academie in Amsterdam and stays motivated by her love of what she does.
Influencers and brands collaborating on fashion lines is a win for both. It’s encouraging to see brands like Vivo doing this. Vivo Woman recently released a maternity wear line with Grace Msalame called the #LeaCollection .
Congratulations to all these influencers reviving the Kenyan fashion industry.
