Sony Music Entertainment Africa has appointed Tanzania’s Christine Mosha ‘Seven’ to lead marketing and artist development for the East African region.
Mosha, who is behind the independent record label and talent management company, Rockstar Africa, has over 15 years of experience in the African entertainment industry and has been working closely with Sony Music Africa for more than a decade.
Mosha will build out the company’s roster of local talent and amplify its international catalogue across the region from her base in Tanzania.
“We are delighted to have her on board, helping expand our East African roster.” said Sony Music Africa MD Sean Watson.
Mosha began her career in 2006 as a morning radio presenter, promoter and media-marketing executive at Clouds Media Group, before moving to MTV in 2005.
There she headed up A&R and Commercial in Africa, launching MTVbase in Tanzania, and working on projects including the Staying Alive Campaign with Kelly Rowland in Tanzania and the Water for Life Tour in partnership with the United Nations, Cloud Media and Jay Z.