Back in August of 2023, Sol Generation announced an opportunity for female artists across Eastern Africa on ‘Press Play’, and after six months the finalists have dropped a project, ‘Release Unfreeze’.
Press play which according to Sol Generation aimed to …
“Discover, nurture, and promote female artists across Eastern Africa, providing them with the necessary skills and exposure to thrive in the music industry.”
The label brought out female artists from Kenya, Uganda, Burundi, Tanzania, Rwanda, Ethiopia, DRC, South Sudan, Somalia, and Eritrea, and took the young artists from aspiring musicians to professionals by developing their skills, building brand equity, and granting them access to new physical and digital markets.
According to Sol Generation Chief Executive Officer William Nanjero, Press Play aimed to intensify the standard and quality of Eastern Africa.
“The goal is to enhance the technical expertise of the different stakeholders in the creative economy in a bid to intensify the standard and quality of Eastern African music, the creative industry, and enable a robust ecosystem,” He said.
The singers were taken through an artist development program from auditions to songwriting, brand development, marketing, financial management, and proper music distribution methods.
“The six-month program funded by the Ignite Culture Fund, curated by the British Council and Heva Fund mainly targets female musicians and will culminate in the production of an EP for the top four musicians,” explained Nanjero.
The four female finalists, Wakesho, Lukundo, Bakhita, and Juanita who are finalists of the program have finally dropped ‘Release unfreeze’, reflecting the entire growth process and a refined afro fusion and futuristic sound.
The track, Release Unfreeze reflects the intensive the four have gone through the six months.