Social Media Influencers To Also Pay Digital Service Tax- KRA

Kenya Revenue Authority (KRA) has announced that all influencers doing business on digital platforms will have to pay the newly introduced Digital Service Taxes (DST).

KRA noted in a public notice that a majority of influencers don’t file their returns or don’t pay taxes and they should start making adjustments now that DST has taken effect.

“Social media influencers will be liable to pay digital service tax since their income is derived from or accrued from the provision of services through a digital marketplace or by providing digital advertising services in Kenya,” the statement read in part.

The Finance Act 2020 introduced DST on income from services provided through the digital marketplace in Kenya and will be applied at 1.5 percent on the gross transaction value (exclusive of VAT).

Other taxable fields und DST include downloadable digital content such as e-books, films, mobile applications, subscription-based media such as newspapers, over-the-top content such as streaming services, music, games, e-tickets for concerts and restaurants, transport-hailing services and any other digital market place service providers.

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