Smirnoff Battle of the Beats Season 3 (SBOB), a dynamic DJ competition aimed at discovering and championing progressive creativity, representation, and inclusivity within the DJing industry, has returned with a bang.
Building upon the triumphs of its preceding seasons, SBOB 3 is set to elevate the competition to new heights.
Over the course of the next thrilling six months, audiences will be treated to an extraordinary DJ competition that promises unparalleled scale and grandeur.
This edition introduces a national format that celebrates Kenya’s rich and diverse musical tapestry.
From the mystical Mountains to the serene Lakes, the vibrant Coast, bustling Nairobi, and the enigmatic Rift, DJs from every corner of the nation will converge to vie for the prestigious title of Smirnoff Battle of the Beats Season 3 champion.
Kenya’s most renowned and respected spinning maestros, namely DJ Grauchi, DJ Malaika, and DJ Karowski, will serve as the official judges for this epic SBOB showdown.
Their wealth of experience ensures that this competition remains the ultimate arena for the nation’s top DJs to prove their mettle.
This competition seamlessly aligns with Smirnoff’s We Do We campaign, a vibrant global initiative that celebrates unity, diversity, and the magic of coming together.
It encourages individuals to express their true selves and fosters a sense of unity and belonging. The brand firmly believes in the power of unity, and this campaign, brimming with fresh, colorful energy, marks a significant platform shift.
Speaking at the grand launch event of the competition, Anne Joy Michira, East Africa Breweries Marketing and Innovation Director, expressed her enthusiasm for the revival of this thrilling battle.
Anne Joy underscored the importance of embracing the strength of the collective, particularly in a world where individualism has taken center stage.
“We take great pride in reintroducing Smirnoff Battle of the Beats Season 3. Brace yourselves, Kenya, because the stage is set, the decks are primed, and the beat is about to drop like never before.”
This competition opens doors to a multitude of opportunities and is poised to nurture the DJs of tomorrow.