Grammy Award-Winning singer and music producer Savara has been unveiled as the Kenya Cane brand ambassador. According to KBL, this campaign dubbed “Greats Toast Twice,” will see Savara promote activities curated to encourage Kenyans to celebrate every achievement.
Savara who refers to himself as the vibe curator is not new to life’s obstacles. The Sauti Sol member has been vocal about hard work and focus when it comes to achieving one’s dreams. Through his art, Savara has proven to be an important part of Sauti Sol, and a multi-talented artist.
Savara on the partnership
Savara could not hide his excitement to work with Kenya Cane. “I am happy to collaborate with Kenya Cane, a brand that reflects who I am as an artiste, business person, and young person living in Kenya.” Said the Fashionista singer. “Coming from humble beginnings greatness was all we aspired to, and I’m grateful to be an inspiration to this generation and the next, and be toasting to all the strides they make in their quest to greatness.” He added.
Since its introduction in 1976, Kenya Cane has grown to be one of Kenya’s popular alcoholic drinks. The brand takes pride in its rich heritage interwoven with the Kenyan nation’s history. “Kenya Cane is known for its rich history in delivering quality drinks that celebrate every moment. The campaign will create opportunities for consumers to continue celebrating the small wins that bring us closer to our ambitions, hero our achievements, and inspire us to continue moving forward.’’ said KBL Marketing Manager – Spirits, Kennedy Mutula.
This partnership is one of KBL’s initiatives to invest in the creative economy and celebrate Kenyan creative icons. Savara joins the likes of Nyashinski and H_art The Band who have recently been appointed as brand ambassadors of KBL campaigns.