Safaricom Launches ‘Songa’ Music Streaming Service

Kenya’s giant telco Safaricom is always a step ahead in touching and impacting lives from their day to day operations. With over 29 Million subscribers and over 200,000 touch points offered across 100+ products, Safaricom is the leader in its field.

Dealing matters of music, we always grapple with international sites like iTunes, Tidal, Spotify, Soundcloud for exclusive and reliable music streaming service. Now we have a local solution.

Safaricom just launched a music streaming service dubbed, ‘Songa By Safaricom’. The service will be accessible as an app on Android mobile devices and provides one-touch access to music across all major genres, giving subscribers the convenience of listening to their favorite music on their smartphones.

In a nutshell, the app curates, codifies and classifies a vernacular, local and international music catalog with over two million songs from over 400,000 artists. That means you can stream your favorite musicians like Wizkid, Usher, Chris Brown, Beyonce and Davido on your smartphone for some pocket change.

The App offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers and will launch with a free 14-day trial. Thereafter, take up a subscription plan from KES 25/= a day, KES 150/= weekly or KES 499/= monthly.

Songa has cemented a working relationship with major international and African music labels and aggregator including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia, and is at an advanced stage of negotiation with other labels.

Safaricom has been running one of Kenya’s most lucrative ring back tunes serve, dubbed Skiza for it customers and last year they paid over Ksh1.4 billion in royalties to artists. So Kenyan artists now have another platform that can guarantee income for their art. To drive consumer uptake and create awareness of the platform, Safaricom has engaged some highly acclaimed artists like Nyashinski, Sauti So, and Mercy Masika – as creative directors for SONGA by Safaricom.


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