Rap superstar 50 Cent who recently visited the country on a charity trip earlier during the year and took a tour through Kibera, expressed his interest in doing business in Kenya and stated that he was planning on launching an energy drink in the country.
The rapper said that he is giving African entrepreneurs a chance to bring SK Energy Shot to the country in the spirit of charity. He said, “Everyone thought that we would expand immediately to Europe or South America,” said Mr. Jackson. “But if you know SK, you know the vision has always been to support my roots in Africa.”
Giving back to hungry children with every shot we sell is only part of the story. I’ve been fortunate enough to travel across Africa, and one thing I’ve learned is that it is filled with vibrant, young entrepreneurs who are eager to cultivate a sustainable business sector that will fuel growth for their future. That’s why I’m giving African entrepreneurs the chance to bring SK to their country.”
50 intends to select a partner in each country who will be given the opportunity and sole rights to sell and market SK Energy in that market. The partners are expected to closely work with 50 Cent and learn the business vision and brand strategy. He said, “I’ve had so much interest coming from Africa since I’ve launched SK. That’s why I’m opening up submissions to entrepreneurs across the continent to become distribution partners.”
QMGAugust 11, 2020