Radio Africa Group has added a new radio station to its string of stations.
Smooth FM, which will offer slow jams, grooves, blues and relaxing music, becomes the latest addition from the media company. The new station is accessible via the FM frequency 105.5 and for 24 hours. Smooth, according to the CEO, will target 30-year-olds and above.
“The radio station is for the mature sophisticated audience that has been craving for this kind of music,” Radio Africa CEO Patrick Quarcoo said.
“There was always a gap in the market for this specific product. Smooth will fill that need perfectly. Now, all the over 32-year-olds in Nairobi will have a music destination that caters to their every need.”
It will play both local and international music, and will have presenters but Quarcoo didn’t want to reveal any further information.
“Nobody knows the presenters, as yet. For now, Smooth is all about the music.” he said.
Smooth comes just a week after the company silently switched off X FM. Radio host Nick Ndeda, who used to host XFM’s Weekly Top 30 and X Breakfast, was among those relieved during the re-branding.
He took to social media to reveal the new announcement but said nothing about the rebranding.
“So, I’m doing my final show on XFM tomorrow. It’s been an awesome 7 years hosting that zany morning show. I had great shoes to fill following Fareed Khimani. Tomorrow, let’s do it one last time! And if you wanna send samosas to the studio then all I can say is aaamen!” he said Ndeda.
Radio Africa Group brands include: Kiss 100 FM Classic 105, Radio Jambo, Mpasho, East FM, Relax FM, The Star newspaper, Kiss Television, Jambo Turkana, Bamba TV and Songa App.
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