It’s a supremely competitive market, but the Kenya Wine Agencies Limited (KWAL) believes that it is ready to compete.
It has just introduced its new Kingfisher variant – the Apple fruit wine – just a few weeks since the 34 year old brand introduced its Strawberry variant.
The brand says that the development of the new flavour is as a result of the need to tap into constantly evolving consumer demands for quality and unique taste and options.
The girls at the event are all lined up for a super glam event!
Industry stakeholders in media and entertainment mingled with brand owners and staff at a cocktail held at the Serena Hotel.
And developing an alcoholic variant seems like a pretty good time all round. The brand’s Commercial Director, Lina Githurai said that it was as a result of extensive market research that ultimately highlighted the demands of today’s Ready to Drink consumers.
The RTD market has witnessed a massive surge in players and options – especially women in their 20s and 30s – exactly the market that KWAL is looking to target and conquer. Packaging as well as the affordability of its pricing means that an aggressive marketing campaign will almost certainly take place across all channels over the course of the next few weeks and months.
Kingfisher believes that her lady is outgoing, classy and confident with huge aspirations about what she wants from her life.
Could this be you?
So, great image, sophistication and an aptitude for the association with the right brand. You’re in the right place. Like your wine? Like your beer? Like going out? KWAL says that it is giving you all of that and more.
There have been numerous wine and beer launches over the course of the past couple of months, but Kingfisher is nice: subtle and not going to take you too far. The main challenge is whether you are ready to take this nationally known brand beyond what it stood for thirty years ago. If you ate, make sure you hit up their social media pages on Twitter, Facebook and Instagram!
Images: Transcend Media
