Telco giant Safaricom with their brand new initiative Taweza Live is really out to touch the lives of its consumers.
Last weekend, the crew took over Meru county for a weeklong of activities including roadshow caravans, a free medical camp, campus takeovers, great device offers, Digifarm farmers engagement forum, talent search activities and a music concert.
Over 12,000 Kenyan music fans turned up for the Safaricom Twaweza Live concert at Kinoru Stadium, Meru after a 10-day activation in the Mount Kenya and North Eastern regions.
The concert featured performances by; David Wonder, MC Alemba, DJ Deff, DJ Pierra, DJ Euphoric, DJ Joe Mfalme, King Kaka, Njugush, Nyashinski, Mercy Masika, Wahu, Bahati, Karimi Bruno and GMX The Baite. The artists, together with the winners of the Talent hunt performed live in Kinoru Stadium from 6pm till late.
The campaign which kicked off in May will culminate in November and focuses on making a positive impact in the lives of Kenyans by delivering relevant products and services, providing world-class entertainment and ensuring that impactful investments are made in different communities across the country.The Twaweza live series that kicked off in Eldoret, will now head to Mombasa, Kisumu, Machakos and finally, Nairobi.
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