Talented photographer Osborne Macharia will become the first Kenyan and East African to judge at Cannes Lion 2018 Festival.
Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. This year’s juries are composed of individuals from 50 countries, including for the first-time representatives from Georgia, Nigeria, Kenya and Sri Lanka.
On social media, Macharia shared the news saying it’s an honor.
“In the midst of such brilliant and creative minds judging at Cannes Lion 2018 will be this young Kenyan representing Kenya for the very first time. What an honour,” he said on Instagram.
This year’s Cannes Lions will take place from June 18 to June 22 and mainly focus on celebrating creativity in art and advertising. Macharia is famously known for his beautiful photo-shoot project dubbed ‘Nyanye’ which left many awed.
This year, Macharia and 413 others picked to judge, will be tasked with focusing on the pure talent presented in the event and how creative agencies, brands, media owners and production companies improve the business in general.
“Cannes Lions is now in its 65th year and in that time the industry, and the organisations operating within it has changed dramatically. These new specialised Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence,” said Terry Savage, chairman, Cannes Lions.
“The Lions are constantly evolving, just as the industry is, and our jury members are fundamental to ensuring that we keep creativity at the core of what we do.”