Tosin Ajibade is one of the most respected and credible voices in new media owning one of Nigeria’s top media sites – olorisupergal.com. She is also the Founder of New Media Conference (NMC) which brings together the most forward-thinking practitioners with a view to expand the frontiers of new media practice in Africa. In 2016, Olori Supergal teamed up with Anyiko Public Relations to bring Nairobi’s inaugural edition of NMC. She was back in the country last week to promote her debut book: Olori Supergal – From Social Misfit to Social Media Hero.
And we got to chat.
Who is Olori Supergal?
I am a young down to earth Nigerian girl who works hard to elevate herself. I love to travel and to read as well.
How has your journey been thus far?
I started in 2008 on Facebook and on the way it graduated to a blog, I have learnt a lot in blogging and social media management in general. It wasn’t challenging at first as it was a hobby but as the business grew I was met with challenges.
What are the pros and cons? Is there more to it than social media numbers? What is a real and tangible influence?
Well, the pros and cons are pretty simple. You only need to stay focused, have character, integrity, be principled and also have the right amount of passion. Yes, numbers do count as almost everyone is on social media and its the tool that is used to reach as many people as possible. As for tangible influence, is when you connect with people and attract more people to your activities.
What is the story behind the journey to authoring your memoir?
It all started when I was responding to a fan on social media and on I was inspired to actually tell my story and let guys know that things were not always perfect. I also wanted to share how I explored and how I was able to overcome my downfalls.
There’s a revolution and disruption that has been brought about by new media. What is new media? New media is basically the platforms we have, facebook, twitter, Instagram and many others. The new platforms that guys are using to connect to the world.
With your influence, are you looking into joining the wagon of empowering the girl child?
Not on my own but I’ve supported other courses that are linked to the girl child.
Are you nurturing young talent and what advice would you give to young stars coming up?
I am nurturing young talent as I have employed a few guys hence I always try to guide them. As for youngsters, I’d wanna tell them to work hard, be humble and always strive to be the best.