NRG Radio burst into the Kenyan radio scene with a winning strategy that is clearly working for them.
NRG which stands for energy broadcasts from 97.1FM launched in March 2018.
Recently, the station was in the news for being recognized by an international radio awards outfit for some of their innovations during the pandemic.
The station won in “The Best Virtual Concert” category as well as for “Best Sales Promotion”.
“The We Are One Africa Virtual Concert was voted the BEST virtual concert at the Coronavirus Radio Ideas Award. Thank you fam for the immense support. We love you. ❤️❤️ #NRGWins @waoafrica “
The name of the awards ceremony was “The International Corona Virus Radio Ideas Awards” and was organized by P1 Media Group.
“These are unprecedented times for business in Kenya and the world over. We had the option to wait out the situation or disrupt the gloomy atmosphere that came with Covid and lockdowns and we chose the later,” said NRG’s Kevin Mulei.
NRG Breakfast, NRG Circle, and NRG Transit continue to be popular radio shows with an impressive number of listeners.