Startimes Media has officially launched its new TV station Rembo TV that will have a predominantly female audience.
Rembo TV will be available in Kenya, Tanzania and Uganda thereby presenting an enviable platform to market Kenyan productions across the region.
According to StarTimes Chief Executive Officer Andy Wang, the company will work with over 30 content developers in the country with a key focus on reality television shows targeting the women audience and with a language policy comprising of 60% Kiswahili, 30% English and 10% vernacular.
Startimes has injected Ksh 200 million to ensure the project is a success.
“Our investment in Rembo TV is a statement of our long term commitment to the Kenyan market. As the 24-hour channel goes live, we intend to be home of uninterrupted entertainment attending to our subscribers demand for reality TV shows,” said
Vlogger Maureen Waititu was among the first to join the channel. She’ll be hosting a new show dubbed “Minji Minji” set to premiere sometime this week.
The channel will be available on all StarTimes bouquet options both on terrestrial and satellite platforms.