Nairobi’s Most Diverse Fashion Concept Store Features Luxury Designers from Kenya and Around Africa

JAMAA Store; a unique concept store at the heart of Nairobi has showcased luxury designers from Kenya and around Africa since the end of 2023.

The concept curated to spotlight the exceptional craftsmanship of established African designers from clothing to accessories is set to run till the end of 2024.

JAMAA Store; creating space where African luxury designers share their talent

JAMAA serves as a collective showcase for their exquisite designs, with internationally known Kenyan-based brands such as Kiko Romeo, Adele Dejak, Ami Doshi Shah, Mille Collines and Studio Namnyak alongside other African brands such as Asha Eleven, Crystal Birch and Beach Cult.

It is also expecting Shekudo, Nigerian-based shoe brand to join the family this month.

The concept store promises a carefully curated collection, featuring designers renowned for their innovation, attention to detail, and commitment to sustainability. 

African Brands on Showcasing at JAMAA Store

Sharing their experiences on showcasing at African fashion concept, Designers shared how it has been …

Maye Srouji, CEO of mille collines shared,

“We are thrilled to introduce JAMAA to Nairobi’s vibrant fashion scene,” Adding …

“Our vision is to create a space where African luxury designers can come together, share their talent, and offer customers a diverse selection of high-quality, culturally rich designs.”

Stepping into JAMAA is like stepping into a stylish family gathering, where each designer’s creations are celebrated and showcased alongside one another.

From elegant garments to statement accessories, every item at JAMAA tells a story of African heritage, craftsmanship, and contemporary style.

Marc Oliver, Co-founder and Creative Director of mille collines shared,

“mille collines has been around for 15 years and we were thinking of creating a concept store that truly encompasses the multiple designers and brands that have been part of our journey in East Africa.

When we first arrived in Kenya it was difficult for us to know where to begin, but this family of designers welcomed us with open arms …

This is why we named the store JAMAA.”

Olivia Kennaway, Founder of Asha Eleven said …

“As a Cape Town-based brand, showcasing our latest collections at JAMAA in Nairobi has been an inspiring opportunity.

The curation of brands at JAMAA shows the incredible design talent that the African continent has to offer.

The JAMAA retail space has been expertly designed and provides us with an ideal platform to introduce our ranges to the thriving Kenyan market.” 

Kenyan Ami Doshi Shah, Founder of Ami Doshi Shah spoke about the showcase …

“JAMAA has offered an invaluable opportunity to present our work alongside incredible designers and brands representing the breadth and innovation in Kenya and the continent.”