Fashion should be fun. It should be evocative. It is allowed to be cheeky. But most of all, it is an expression of who we are and how feel. Over the course of the past few years, a style evolution of sorts has begun to underpin the way in which young Africans view themselves – allowing us the freedom of pride in our individuality, in the fabric that we know as ‘African’ – in the way we dress.
Fashion blogging, “vlogging” and make up and beauty artists have brought that even closer to the mainstream, building an industry that really was at some point non-existent.
And this growth has also become more apparent in the rising prominence of ‘fashion weeks’.
It is the fourth season of one of the most exciting style events in our city’s calendar – Nairobi Fashion Week IV is back and looking to celebrate the most diverse trends and art from our continent.
Taking place on the 25th and the 26th of November at the up-market Concord Hotel – one of the city’s most buzzed about new venues – Fashion week will wrap itself around the theme ‘Mama Africa’ and however that can be represented. The idea is essentially to empower all Africans through fashion and through the image of our continent as strong, resilient, hard working and naturally beautiful!
Designers will showcase their most awe-inspiring looks under the category of Spring and Summer – so we envisage deep and rich jewel tones that show off our skin and that bring out the vibrancy of a continent bathed in light.
Last year’s theme focused on “our heritage” a vision that set out to “transcend generations and bring them together through bonds like to other”.
Tickets for Nairobi Fashion Week are available from Ticketsasa.com
Advanced tickets will go for 2000 shillings, Gate charges will be priced at 2500 shillings and a season pass will set you back 3000 bob.
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All Images: Nairobi Fashion Week