Betting company 22Bet has officially extended its partnership with Kenyan rapper Khaligraph Jones, as announced during a recent press conference and cocktail event.
The betting company took the opportunity to introduce its newest ambassador, singer, and songwriter Nadia Mukami, marking her as the first Kenyan woman to join the global ambassadorial roster.
Nadia Mukami expressed her excitement about becoming a brand ambassador for 22Bet, describing it as both an honor and an exciting challenge. She emphasized her belief in the power of entertainment and sports to connect people and conveyed her thrill at being part of a brand that recognizes and embraces this connection.
Khaligraph Jones, reflecting on the continuation of his collaboration with 22Bet, stated that it signifies more than just a contract renewal—it’s a testament to the shared vision and excitement they bring to fans. He looks forward to another chapter of pushing boundaries and creating memorable experiences together.
General Manager of 22Bet, Joash Ajuoga, commended Khaligraph Jones for his outstanding work as an ambassador, emphasizing how Jones has embodied the brand values and connected with a diverse audience.
Ajuoga expressed confidence in the synergy of talent and creativity that Nadia Mukami brings to the team, anticipating an elevation of the brand and increased engagement with users.
The company’s marketing strategy is centered on creating entertaining, dynamic, and experiential experiences for consumers through its ambassadors.
Head of Marketing Githinji James conveyed excitement about the fresh energy Nadia Mukami brings to 22Bet and highlighted how her influence in the music industry aligns seamlessly with the brand’s commitment to providing a dynamic and entertaining betting experience. Together with Khaligraph Jones, the company aims to set new standards in the industry.