The Ministry of Tourism has announced that it will start partnering will popular names in Kenya in an effort to market the country’s tourism and hidden gems that showcase Kenya’s beauty.
In a statement, the ministry said that working with influencers such as artists, actors, and storytellers will help spread awareness globally, in turn boosting tourism.
“The Ministry of Tourism is on a quest to collaborate with musicians and storytellers, to unveil the hidden gems of Kenya and offer visitors an unforgettable and immersive experience of the nation’s diverse wonders,” the statement read in part.
“In this pursuit, the Ministry acknowledges the profound influence of artists, especially musicians, who possess a unique ability to convey the essence of Kenya to a global audience.
“These talented individuals can effectively capture the very soul of the country, bringing to life the extraordinary experiences that lie in every nook and cranny of its diverse landscape.”
The ministry said that they are already working with the Moipei Quartet Sisters who will be used to push the agenda globally.
The Principal Secretary, the State Department of Tourism, John Ololtua, also commended the quartet for their exceptional accomplishments and acknowledged their role as front-runners in marketing Kenya through their captivating songs.
“Their harmonies masterfully weave the stories of Kenya’s rich cultures, magnificent wildlife, mouthwatering cuisines, and warm hospitality. Beyond mere entertainment, their music serves as an educational medium, inspiring listeners to explore the awe-inspiring wonders of Kenya.
“The Moipei sisters stand as powerful influencers, compelling audiences worldwide to experience the magic that Kenya has to offer,” the statement continued.
Kenyans have consistently advocated for a partnership that explores the potential of Meso-level influencers for marketing Kenya, instead of solely relying on top-level influencers with global appeal.
They believe that considering Meso-level influencers could be a valuable alternative in promoting the country effectively.
In previous years, the Ministry has leveraged personalities like Eliud Kipchoge and Edie Kenzo to showcase Kenya’s uniqueness.
“With musicians and storytellers as the conduits of Kenya’s soul, the Ministry envisions a future where travellers from around the globe are irresistibly drawn to explore and experience the magic of Kenya’s hidden gems firsthand.
“Together, through art and exploration, we will showcase the essence of Magical Kenya to the world, leaving an indelible mark on the hearts of all who embark on this transformative journey.”