England’s former professional footballer and Manchester United legend Rio Ferdinand is set to land in Kenya next week. The former centre-back played 81 times for the England National Team same period he played for London’s Manchester United from 2002-2014.
Ferdinand is set to tour Kenya all courtesy of beer brand Guinness who signed a 1-year contract with the former defender and TV pundit. He will have an entire weekend to meet, advice and inspire fans about football,
Guinness unveiled a campaign stint dubbed ‘Guinness Meet Rio Ferdinand’ which is a national consumer promotion that offers lucky consumers a chance to interact with the legend during his visit.
Kenya Breweries Marketing Manager Guinness Nduku Wamakau commented about the campaign, “Guinness is a bold beer, for extraordinary people, so we are delighted to be working with Rio Ferdinand this year as he was a player who certainly demonstrated his creativity, imagination and confidence on the pitch.
Adding on, “His visit will be crucial in finding and celebrating those Kenyan fans who prove themselves Made of More. These are the fans who live and breathe football – whose support, knowledge and bold acts of dedication demonstrate their unique passion for the beautiful game.”
For a chance to meet Rio, all you need to do is buy a bottle of Guinness, check the code under the bottle cap and text to 22110 then hold a prayer. You also stand a chance to win 1 Million Shillings on the same breath as meeting Rio. Promotional activations in select outlets will be done where random winners will be picked for the opportunity to meet Ferdinand as well as walk home with Sh1m.
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