Passionate about the power of the mobile phone and the Internet to change people’s lives meaningfully, Muthoni Maingi has founded a Pan-African media company, Of Importance is Life.
The first product produced by the company is The Catalyst, a Pan-African comedy web talk show hosted by Muthoni Maingi. The Catalyst launched at an event held on the 25th of September 2020 at Metta, Nairobi. Each season of the show will have 12 episodes, interview exclusives, and deep cuts on YouTube, Instagram, TikTok, newsletter, and a podcast. The series is created by Muthoni Maingi and written by Muthoni Maingi, Justine Wanda, Sheila Omondi and Ciku Waithaka.
Stretching across themes in politics, culture and entertainment, The Catalyst is space to connect, create stories for ourselves and by ourselves. This is a space where we get to know each other without having to explain ourselves. Space where you get a weekly round up of hard-hitting, no-holds barred commentary on Africa and the African diaspora. It is the show you want on your calendar twice a month.
As countries continue to go in and out of lockdown, there’s a voracious appetite for good content. We’re depending more heavily on screens to inform and entertain us. In this environment, content is coming into its own, with media brands demonstrating a clearer understanding of how a well thought out content strategy can pay off for their brands.