King Kaka’s highly anticipated song with Hollywood comedian Tracy Morgan has failed to live up to it’s hype despite having the two heavyweights and being Kaka’s and Kenya’s first “Hollywood” collabo.
The song, titled “Royalty”, was branded as King Kaka’s bite into the tough and congested U.S music market but has had a weak launch, barely hitting 100,000 views on YouTube a week after debut.
The two did an interview at Hot 97 FM in New York last year during Kaka’s first ever visit to the U.S. where they first promised the collabo. Kaka was attending the Bill and Melinda Gates Foundation’s Annual Goalkeeper Conference at the time.
“My dream has come true with this video, I happened to be going to New York for a few engagements, including the Hot 97 interview, which I informed Tracy about. He was in LA at the time and flew to New York specifically to join me for the interview and the video shoot,” King Kaka said.
The song, just like his interview at Hot 97 Fm, made him the first Kenyan artist to work with a Hollywood star. Kenyans however haven’t given the song a warm first week like they have done to “Dundaing” which is well on it way to two million views.
Kenyan artists, some even with younger brands, manage to pull in 100K organic views in just a matter of days.
King Kaka enjoys a combined fan base of a million plus. Tracy Morgan is also well over a million. With such a huge audience behind the song, and counting the fact that King Kaka has been promoting the song for a month or so, it’s first week numbers have not been impressive.
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