Rapper King Kaka has been named the official global brand ambassador of crypto-led sports betting site Sportsbet.io.
The Ligi Soo hitmaker joins Sportsbet.io, part of Yolo Group, as a global ambassador. The first campaigns including King Kaka are set to launch later this month. Players in East Africa and other countries in the region will gain special access to promotions and bonuses, courtesy of King Kaka and Sportsbet.io.
“Sportsbet.io are true innovators, and that’s always something I’ll value,” said King Kaka.
“Throughout my career and with my music, I’ve tried to follow my own path, and I respect Sportsbet.io for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.” He added.
Founded in 2016 as part of Yolo Group, Sportsbet.io is the leading Bitcoin sportsbook.