254 lyrical king Khaligraph Jones is certainly pressing the right buttons in the industry keyboard and he is reaping the benefits. I know it takes time for a brand to be a standalone force out here in the 254 but surely when you put in as much work as Khaligraph does, the chips fall where they may.
On to the big news, it is official that King Khali is a black bottle boy. Yes, Khaligraph Jones joined the iconic Sparkling Wine Brand- Luc Belaire East Africa chapter. He joins international stars like Dj Khaled and Rick Ross who have endorsed the brand and continue to portray its lush lifestyle.
The brand, Belaire has been popping in the rap game since 2013 in the States and their intermarriage with rappers skyrocketed it to a different level of advertisement. Seeing the brand launch and settle in East Africa brings good tidings to our artists as well from the cross-promotion marketing.
The brand announced this from their official Instagram account and had this to say.
Major Announcement Alert We are pleased to welcome official #BlackBottleBoy @khaligraph_jones to the family Khaligraph Jones is a Kenyan hip hop artiste. Jones started out in the Kenyan entertainment scene way in 2009 after he won the Kenyan Edition of the Channel O Emcee Africa competition. Since then he’s dropped hit after hit and remained a name to look out for when it comes to African Hip Hop.
Other acts on the bill of this endorsements roll out include rapper Muthoni Drummer Queen, socialite Huddah Monroe and Rosa Ree from Tanzania.
We hope that this business deal will translate to KE music traversing the continents and open more doors for out talent to the world. We shall be looking forward to the lit black bottle parties sprinkled across the city.
Congratulations Khaligraph as you count the knots on the bag and being great.