Popular MC, rapper, and musician Nyashinski is not playing with the bag in these trying times. The come-back King has just penned a deal with Samsung to be their official brand ambassador. Nyashinski was revealed in an unexpected and spectacular way online.
The partnership will move the popular tech brand even closer to the heartbeat of the nation, with many exciting activities and promotions featuring Nyashinski on the way. Nyashinski just released his album a few weeks back and it is doing very well. He performed parts of the songs from the album on Youtube, Facebook and Instagram to over 60,000 fans. With such numbers on a single sitting, you can agree why a multinational like Samsung would choose to have him on their corner. The charismatic star has everything it takes to work with the global company.
Speaking about the deal, Charles Kimari, Head of Mobile at Samsung Kenya had this to say, “Samsung is committed to deepening our partnership with local talent. In our eyes, Nyashinski has time and time again, personified our brand ethos – Do What You Can’t. He is an artist with a purpose and a musician who brings people joy, which is why Samsung is proud to be associated with him.”
The multi-talented rapper has a pioneering approach to his craft. This is a quality that makes Nyashinski the ideal person to represent Samsung’s own relentless quest to raises the bar with every new release. He also echoes Samsung’s human-centred approach to technology by creating what makes fans happier.
“I look forward to connecting my fans with technology that makes life better in new ways. Any brand that challenges you to do what you can’t, and gives you the tools to do it, is a brand I believe in,” says Nyashinski.
Look out for exciting campaigns soon to be rolled out by Samsung featuring Nyashinski.