Kenyans to Battle it out in the First Lucozade Gaming Championship

Kenyan gamers have an opportunity to compete against each other at the recently launched gaming championship courtesy of Lucozade’s “Boost” brand. The event will be the first online gaming championship for Africa titled ‘LUCOZADE FINAL 11 LEAGUE’ hosted exclusively in Kenya and open to Kenyan residents.

Participants who can sign up HERE; will battle it out in a series of Fortnite Battle Royale games over the next 3 weekends.

Each weekend they will have to show their resourcefulness, skills and mental determination. The knockout stages and finale will be streamed online via the official Lucozade Youtube channel. 

Wanjiru Njenga, Head of Marketing, Suntory Beverage & Food notes “At Lucozade we believe in living life to the full. No matter what it throws at you. Whether it’s hustling through the day, on the sporting field or outwitting competitors in Fortnite Battle Royale. We’re here to encourage healthy competition and to give a young Kenyan generation the platform to challenge themselves against their peers. The Lucozade Final 11 League is here to help put them on the African gaming map”.

Covid19 has accelerated the popularity of online gaming locally. Over the past 12 months, gaming downloads increased by 55% placing Kenya as the FIFTH country worldwide for the fastest gaming downloads behind India and Nigeria. Interestingly 72% of Kenyans are casual gamers, with the majority being women aged 18-34. Whilst 7% are frequent gamers made up of men. 

How will the league work?

  • Contestants are invited to register to participate online at (https://lucozade.co.ke/register/). and can be played on a host of operating platforms for free. Players under the age of 18years old must obtain parental/ guardian consent.
  • The league phase will take place across three weekends, with a different set of challenges per weekend commencing from July 24th. Contestants must prove themselves and amass as many points as possible while creating something exciting for fans to watch.
  • At the end of the three weekends, an Ultimate Leaderboard will unveil the  Final 11.
  • The Final 11 will compete at a live grand play off (MoH Covid compliant) at the end of August in Nairobi. The event and game will be live streamed for fans across the country.
  • Winner will be awarded a highly coveted Playstation 5 console valued at over $800 and other prizes. Runner-up will be awarded a Playstation VR kit valued at over$500

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