Music streaming platform Boomplay has inked a lucrative partnership with Billboard Magazine which will see African music data from Boomplay added to the platform.
This means music data from the streaming platform will be added to top charts from the magazine’s countdowns; Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts, as well as all other Billboard U.S. and global charts.
The deal, set to kick off on October 30, will see African songs get more exposure and even get a chance to appear in the countdowns that have a global reach.
Within MRC Data’s Music Connect platform, Boomplay streams will be included in the ‘Others’ data bucket under Audio On-Demand with data visible on October 12, 2021 for streams beginning on October 8, 2021.
”MRC Data’s foundation is built on providing the music industry and our clients with the most complete view of music consumption. We are excited to announce additional data being captured from Boomplay,” said Boomplay’s Director of Content & Strategy, Phil Choi.
It’s a significant step in ensuring African artistes on the platform are fairly and equally represented where it matters and that they have access to similar opportunities available to their international counterparts. While this might have seemed far-fetched in the past, we now have one foot in the door already following our partnership with Billboard Charts.”
Not many Africans enter any Billboard count mostly because of a lack of data. Only a handful of Nigerian artists have managed to make it to the prestigious countdown so far with Wizkid becoming among the top with only three.