The Kenya Broadcasting Corporation (KBC) on Monday unveiled their new look and revamped news team that had the whole country roaring with excitement.
The new team consists of big names in the media industry who have dominated our screens since we can remember. They include Catherine Kasavuli, Fred Indimuli, and Tom Mboya.
The other new faces unveiled during the rebrand include
Fayyaz Qureishi, Cynthia Nyamai, Shiksha Arora, John Kioria, Juma Ballo, Harith Salim, Nancy Onyancha, Badi Muhsin and Pauline Sheghu,
— KBC Channel1 News (@KBCChannel1) June 21, 2021
Speaking during the relaunch, KBC Managing Director Naim Bilal said that the new-look KBC had something for everyone.
“I want to assure Kenyans that the new look KBC has something for everyone. To our advertisers, we wish to indicate that KBC has the widest signal reach in Kenya that you can take advantage of. We have expanded our Signet distribution platform, we have also slashed our co-siting charges. This means you don’t have to invest in land. With technology, broadcasters are able to transmit a signal from Nairobi to specific location of their choice,” Bilal said.
The broadcaster has invested in a state-of-the-art studio facility as part of its infrastructure upgrade strategy that will see new equipment sourced and obsolete kits retired.