Award winning Blogger Joy Kendi launches her maiden fashion line in collaboration with Itikadi.
Joy Kendi has solidified her name in the fashion and beauty business in Kenya over the past decade, winning awards as she goes.
The fashion enthusiast has finally launched her fashion line in collaboration with Itikadi dubbed ‘Itikadi X Joy Kendi’.
The pieces dropped early this morning featuring an array of comfortable lounge wear. It features four pieces of Kimonos and palazzo pants which look very comfortable and chic.
“This collaboration centered on a lounge-wear look that is versatile in all ways, from an indoor chilled look to outdoor practicality. The main inspiration was comfort, this is not only on the quality but on the detailing which references the need to be comfortable in who we are,” she wrote.
Speaking about the collaboration, Joy revealed that it has been a long time coming and she always second guessed herself in the past, pushing launch dates and listening to her less empowering inner voice. Well, no more as her first ever collaboration has finally dropped today.
This collaboration came to be while having a candid discussion with James(itikadi) about how the past few months has taught me and other women , how owning anything beautiful and cozy for the house is a myth & now perfect for Zoom meeting or simply wanting to feel like yourself while being in the house for days on end..
A little something that can transition from home to brunch, to the supermarket or even simple drinks with friends. This candid conversation brought to life the light knit Kimono and Palazzo set. Paired together and at home they say comfort, with the right accessories and styling it can scream “issa vibe”. Can be worn together or separately. Isssaaa look ;
Really wanted the first collaboration to exude simplicity effortless style and to transition in your your day to day life.
The print on the bottom of the palazzos represent the African woma and depicts the different shades of skin and being comfortable in our skins, which plays into the whole comfort element of the collection, she mused.
Congratulations Joy Kendi.