Who is Ayrosh?
Ayrosh is a singer, songwriter, composer, event organiser and performer. He is also the founder of Folk Fusion, a folk art platform.
What kind of music do you do?
I fuse the classical Mugithi style (one man guitar and drums), Gikuyu folk music with genres from Africa and beyond to create my own flavour – Folk Fusion. Some of the genres I have experimented with include; Rumba, Reggae, Afrobeat, and recently a bit of EDM.
My hit singles include Wendo, Shuga Mami, and Maheni as well as live performances with the band of superstars “Tha Movement”.
Who inspires you locally and internationally?
In Kenya, I am inspired by the great Joseph Kamaru, Ukoo Flani, Internationally, Ngugi wa Thiong’o and the legendary Bob Marley.
Why are they your inspiration?
I am intrigued by their ability to tell their stories; the African story: the story of Nairobi, Dandora, Murang’a, the story of some remote village in Nyeri called Mukurueini, more so the story of the African man in Trench Town Jamaica with such clarity and pride. That is what inspires me.
What are you currently working on?
My team and I are working on rebranding Folk Fusion, as an all-around folk art movement and we are in the final stages. We are very excited to bring back the Folk Fusion concerts soon.
We are also putting final touches on my EP with Waithaka entertainment. This one will have some gems. It very exciting to have YTHERA, KWAME and KIPSANG on there as well. This will be dropping by the end of the year.
You seem to have a great team behind you. Do you recommend artists to have managers at early stages of their career?
Yes, I do have a team behind me. I cannot claim to have done this by myself. However, for a long-time, my team was comprised of friends who believe in the dream. My fans have also been instrumental in my journey.
I think management is a good Idea. However, before bringing someone in to manage your brand, it’s important to ensure that they have the skills and experience to add value to your career as a musician and business. Otherwise, it’s a recipe for disaster and bad vibes.
Your take on the Kenyan music industry?
The Kenyan industry has a wealth of culture and talent that needs the Kenyan people to believe in, in order for it to grow. We need to play and buy more Kenyan music, buy music from your favourite Kenyan artist, buy tickets to their concerts, watch Kenyan movies and wear local brands. In short, buy Kenya build Kenya.
What’s your advice to the young upcoming artists?
Keep at it, keep your head up, put in the work, network and take of yourself (health-wise).