Black & White Blended Scotch Whisky has partnered with popular trio H_art the Band for their signature project – Black and White Affairs. Through, this partnership, the scotch whisky brand aims to connect to a younger target market. This will be actualized by a series of immersive consumer experiences that celebrate culture through music, art, food, and fashion.
H_art The Band was unveiled as a Black and White Affairs official partner during the launch at the winning post. Speaking at the event, Head of Marketing Spirits – Diageo, Flavia Othim said “The partnership with H_art the Band is part of our ongoing commitment to promote and grow the creative sector. These out-of-town events create short-term gigs for both young people and small businesses which in turn helps to contribute to the growth of local economies.”
H_art The Band On The Partnership
H_art the Band has left an indelible mark on the Kenyan music scene courtesy of their unrivaled talent and consistency. Since debuting in the music scene over a decade ago, the trio has released some of Kenya’s top hits. Some of these include Uliza Kiatu, Nikikutazama, and most recently, El Shaddai. Their latest album ‘Party Time’ is a bolder, more fun approach and a true indicator of their growth.
The trio couldn’t hide their excitement about this partnership. “This partnership is a reflection of the direction that our music is taking, bold and playful yet still. The collaboration is not just a rubber stamp for the hard work we have put in but an indication of the opportunities for the creative sector to work with brands. We look forward to showcasing what we have in store for our fans in the coming months.” Said Mordecai of H_art the Band.
Since its inception in 1904, Black & White Whisky has taken pride in being an affordable high-quality whisky. For every 2 bottles of 1 ltr Black & White whisky purchased, consumers will receive a barbeque set. Offer available while stocks last.
