CO-BE Nairobi is a fashion brand that has made waves since its inception in 2011. And just like any business looking to grow, innovate and tap into new opportunities, the fashion line has rebranded to reflect its evolution under the new name, BOGUK.
The brand has transitioned from pure leisure look to life wear look. Speaking on the rebrand, Bevern Oguk, founder at Boguk, said, “CO-BE is rebranding due to major changes in the Company aesthetics, systems and products, we are changing from a pure leisure brand to a more life wear brand with more functional pieces. We are also looking at reducing delivery time and accessibility through our revamped e-shop.”
Popular for its authentic and unconventional designs of clothing and accessories for the fashion conscious male and female, the rebranding includes improving the quality of their range of products alongside their ready to wear, made to measure among other products which they are to introduce.
“The new look Boguk is aimed at exciting the average Kenyan while at the same time inspiring them to be more conscious about their daily fashion,” Oguk said.
Some of the personalities Boguk has dressed include award-winning American superstar Jason Derulo, Yemi Alade (Nigeria), Runtown (Nigeria), Sauti Sol, Adelle Onyango, Muthoni Drummer Queen, Shaffie Weru, Octopizzo, Kagwe Mungai, Wanuri among other A-list stars.
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