Fashion enthusiasts and stakeholders turned up in droves at the Two Rivers Mall this past weekend for the JW Show’s annual fashion event.
The event which is all about promoting Made in Kenya by Kenyans, seeks to showcase what the country has to offer; connecting Kenya, Africa, and the world through fabric and design.
This year marked its 9th edition since inception, and over the years, the JW Show has supported and economically empowered thousands of upcoming fashion talent across the country.
Their quest to empower the youth through fashion, and to help curb unemployment saw the JW Show this year partner up with major brands such as the Kenya Film Classification Board (KFCB) among others. The team toured various counties to train emerging industry players through mentorship programs, equipping them with skills needed to jumpstart their entrepreneurial journey.
Fans of the show this past Saturday got a treat to one-of-kind fashion experience; with a showcase from some of Kenya’s leading brands namely: Kelele, Ellen, Aqil, Ashok Sunny, Lucy Rao, and many more. And for the very first time, designers from various learning institutions were also invited to showcase their brilliance. Nairobi University, Bifa, Nibs, Amboseli, and Verabeauty battled it out.
Jeffery Wilson, the Founder and CEO of the JW Show was more than elated about the event’s outcome: “The 2019 show exceeded our expectations. We didn’t expect it to be totally sold out. We saw different cultures represented: Indians, Caucasians, Somalis – and even government officials and ambassadors come through to support Made in Kenya by Kenyans.”