East Africa Gets Its Own ‘Got Talent’ Competition

East Africa’s Got Talent is the latest addition to the “Got Talent” Franchise that has produced a number of popular shows in different countries around the world. The East African chapter has been made possible by a number of stakeholders such as Tanzania’s Clouds Media, Safaricom, the Kenya Film and Classification Board and production company Rapid Blue.

The official launch which took place on Tuesday afternoon at the Mövenpick hotel witnessed a number of industry’s key players including Joseph Kusaga, the CEO of Clouds Media International, Lee Ndayisaba, the executive producer, Lillias Bode – Producer, Rapid Blue, Dr. Ezekiel Mutua, and Anne Kansiime who will be the host.

The show is looking to transcend physical borders and unveil talented individual of all ages and backgrounds to East Africa and beyond.

“There will be pre-auditions in the different countries, with KICC being chosen for the Kenyan auditions, followed by theater auditions and the grand finals which will be broadcasted,” said Lillias Bode.

Bringing this competition to East Africa opens it up to the numbers. Talent can become a frontier to job creation in Kenya,” Said Ezekiel Mutua who also revealed that his board will be waiving fees for the filming of the show and has advised other countries to do the same.

Information on other elements of the show like the judges is still sketchy but Lee Ndayisaba the EP, promises that there’s a thorough vetting process going on and we will not be disappointed.

The reward up for grabs totals USD 500,000 .

Kenyan auditions will happen on the 11th -12th May in Nairobi and 19th of May at the Nyali School in Mombasa. The producers will also be accepting video applications sent in through WhatsApp.

EAGT is powered by Safaricom, who were happy to jump on board especially because the show has the potential to transform the lives of the talented acts that participate and go far in it.


Kenya’s Culture, Sports and Heritage CS Amb Amina Mohamed and the PS for ICT and Innovation Jerome Ochieng were also at the launch.

LL is a writer based in Nairobi who previously loved attending and writing about the pop culture scene, Nairobae events, and cool Kenyans doing cool things. Especially Kenyan women. Currently, she's relearning and exploring beauty and fashion stories in the country.