Fashion enthusiast and PR consultant Diana Opoti found a way to turn her passion of fashion into a business and along the way has discovered innovative African designers working creatively with texture, form and color and defying cliches about African fashion. This inspired her to launch her 100 Days of African Fashion campaign, which features some of her favorite collections.
“African prints” can be a fraught concept. Are they too cliche? Too trendy? Too backward, or too-fashion forward? Chill out, Opoti says. “You don’t need to overthink this. Just wear it.”
“There’s no one definition of ‘African’ in African fashion.”