Diamond Platnumz bet on himself and won big.
The singer recently opened up on how a huge gamble almost killed his still young career back when he was struggling to make a name for himself in the African continent.
The year was 2014 and Diamond felt that he needed to expand his brand. He wanted to join the likes of Davido, Wizkid, Yemi Alade who were then dominating the music scene in Africa.
So he took a huge loan. One that gave him sleepless nights but in the end changed his life.
“Before doing the first video version of Number One at Ogopa Djs in Nairobi, my video cost used to be about US$ 3,000 (Sh326, 000) per video,” He said.
“With Number One, I went 10 times higher and spent US$30,000 (Sh3.3 million) or thereabout to fly Ogopa Djs video crew to Cape Town, South Africa, and shoot my video. The outcome was amazing, and that gave me the green light to approach Davido for a remix.”
He went on:
“I took loans from Tanzania banks to finance my video and collaboration with Davido in Lagos because I had to travel there with my crew.”
Though “Number one” has only pulled in 7 million views on Youtube so far, the remix has 43 million, and its effects, seven years later are crystal clear.
Diamond now charges not less than Ksh 10 million for a show, has dethroned Davido on Youtube with 4.83 million subscribers which is the most in Africa and is definitely among the most influential in the world.
Diamond is also the only African artist with a billion views (1,302,975,040). while Davido is second with 802,667,123 views.