In an exciting development toward music accessibility, COKE STUDIO™ has unveiled an ambitious plan to roll out nationwide Wi-Fi hotspots. These hotspots are not just about providing internet access but are also about transforming music experiences for Kenyans.
Currently, over 150 hotspots are already operational with a grand vision of establishing 4,000 hotspots by the end of October. Through this initiative, COKE STUDIO™ aims to make music accessible to all, irrespective of their location, background, or economic status.
At the heart of COKE STUDIO™ is innovation in the music industry. This latest initiative underscores their dedication to pushing boundaries and bringing music closer to people’s hearts. Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director for East and Central Africa, expressed the campaign’s mission, saying, “With this ambitious project, we aim to break down barriers and make music accessible to all, regardless of location, background, or economic status. These Wi-Fi hotspots are strategically placed in urban and rural areas, ensuring that everyone, from bustling city centers to remote villages, can enjoy the magic of music.”
Earlier this year, Kenya’s renowned rapper Khaligraph Jones and multi-award-winning singer-songwriter Nikita Kering’ were selected as representatives of Kenya in the Global COKE STUDIO™ season. The duo released their first collaborative track Ex. They are gearing up for more exciting collaborations with other artists who are part of the COKE STUDIO™ journey.
For those looking to explore COKE STUDIO™ content, the global platform is easily accessible at the official Coke Studio Website. This digital hub is a treasure trove of musical experiences, allowing fans to connect with their favorite artists and discover new talents.