Churchill On New Age Comedians: ‘Don’t Let Social Media Fool You’

In an era where technology has inversed the growth process of artists and brands whereby, the building starts online and then switches to physical operations when they finally hit the ground, veteran comedian Churchill has cautioned comedians not to be obsessed with this route when building their brands.

“Social media ni rahisi sana kufake it. Lakini reality ya maisha ni vizuri ibaki reality. Grow in progress, usidanganywe na camera,” he said.

“A brand is a promise that comes with consistency.”

Churchill placed a strong emphasis on the significance of distinguishing the name on one’s identification card from the brand they intend to construct.

He highlighted that a brand represents a commitment accompanied by unwavering consistency.

Even though social media could entice people into crafting a facade, Churchill urged upcoming comedians to stay connected to the real world, prioritizing authentic development and advancement by hitting the field.

“Young people, if you get a minute to listen to this, you need to differentiate the name on your identification card from the brand that you want to build,” said the comedian in an interview on TV.

Kenyan comedians are hitting the stage to make people laugh like before, but that doesn’t mean there are no new successful comedians coming up.

Churchill debunked the idea of a sole leader –like in his era–, affirming that anyone has the potential to emerge as a significant influencer in the Kenyan comedy industry by maintaining diligent effort and uniqueness.

He recognized exceptional talents such as Eddie Butita, showcasing his commitment and persistence as exemplars of achievement.

“Anyone can become anyone really. The opportunities are limitless. It’s not about tunashindana na nani. Kingpin sio mimi nichague, you can create a whole community. Mimi ntabaki na wale wangu kidogo na ntatosheka nao, ” he said.

Journey In Comedy

Comedy has grown into a relatively big, stable industry in the Kenyan market nice the late 90s when it started out.

He reminisced about the times when they were primarily recognized as comedians, then evolved into entertainers, and ultimately, as the industry grew, it became an integral component of the creative economy.

“The entire CBC is about the creative economy. Am so glad and excited that tumetoka mahali tulikuwa tunaitwa comedians, then we became entertainers. Then wakaanza kushindwa what is this? Ikakua creative, but creative what?” Churchill said.

“Then wakaona maybe there is some money, ikaitwa economy. Am so glad I have been able to see it grow to become an economy because that is what it is. It can support livelihoods.”

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