It is yet another sign that our taste for extravagance and indulgence in Kenya continues to grow in leaps and bounds
Chivas Regal has officially introduced Chivas Regal Extra into the market – at an event that brought out some of this city’s movers and shakers – as well as uniting a group of people with an appreciation of the finest in one very fabulous location.
The event took place at top of the 9 West building in Westlands, a penthouse offering a superb view of the entire city in the night light. We tend to overlook the impact of venues on the resulting perception of brands and their associations, so I was ready for what the evening would throw my way as soon as I stepped onto that rooftop.
Mixologist Permius Waiharo at the bar
And although it sounds clichéd, I was not disappointed.
Media personalities, social heavyweights and brand reps from Chivas and Pernod Ricard sipped on classic Chivas Regal Extra cocktails including Next Level and Sherry Orchard with hints of the spiciness and nuttiness of the whisky; canapes were also distributed that matched the notes of the cocktails on offer.
Brij Patel, Bobbi Kamani & Bunty Kamani
Guest at the Blind tasting session
The new entrant is a special selection of whiskies matured in Oloroso sherry casks together with rare Chivas malts, creating a blend perfect for those who are looking for something with character – a fruity nose with notes of ripe pear, toffee and a little ginger for that kick. Softer notes are also evident – with vanilla and caramel being the most noticeable.
The evening was elegant – a blind whiskey tasting caught me out (I thought I had studied my Chivas – clearly a little more tasting needs to be done!) and for a laugh, a darts competition that saw a couple of lucky people walk away with a bottle of Chivas Extra.
Melvin Rukunga is the Chivas Brand Ambassador for Kenya and he got a chance to show off his in depth knowledge of the brand, coaching me a little on what to expect during the tasting sessions. In short – Chivas is the perfect fit for any young professional with aspiration, who is looking to leave their mark!
Chivas Whisky Brand Ambassador, Melvin Rukunga
Chivas Regal Extra is available across premium establishments and supermarkets for the RRP of 4,725.